Advertising Using Beacon
What is Beacon?
A wireless communication device that can provide various information and services to a smart device detected within a short distance based on Bluetooth. With the beacon, shopping information and discount coupon can be provided when the user passes through or visits a major store.
How the beacon service works?
The beacon is based on the “Bluetooth 4.0~5.0” technology which supports low power Bluetooth. It checks the smart location through the specific ID sent from the beacon terminal and it is the way to transmits the message such as the message set in the confirmed location, services such as coupon to a smartphone.
A smartphone with Bluetooth turned on will find out the identification information that the beacon sends and send it to the server to receive matching information. In order to do this, the smartphone must have APP for beacon service and Bluetooth must be turned on. For example, a customer who installs an app oh their smartphone can receive information in real time when they turn on Bluetooth and pass a beacon installed product.
O2OPay advertising marketing using Beacon
It recommends an advertisement and coupon through the short distance wireless communication device and the marketing server to a smartphone closed to a offline advertisement and when a customer who receives the advertisement and the coupon visits a store, a local wireless communication device installed in the store and a marketing server are interlocked with each other. The customer is informed of the coupon information previously provided, the validity period, the payment history and the number of visits to the store, and the advertiser is informed of the advertisement the customer received before visiting the store, so that the customer can easily manage the advertisement and coupon and the advertiser can see the performance of the advertisement effectively.
O2O Continuum, which developed O2OPay Platform, has the patents related to this technology.
Patent number : 10–2015–0105501
-Subject : The marketing system and method using the short distance wireless communication device combined with the offline advertisement, mobile devices and marketing servers.
The marketing system and method using the short distance wireless communication device combined with the offline advertisement, mobile devices and marketing servers can advertise products and services effectively through the marketing information received from a mobile devices with a offline advertisement for customers and It has the effect to increase sales by customers are exposed to a advertisement and being able to pay for products and services right away at the same time.
By offering a discount service when a customer recommends an advertisement or a coupon to another customer or when a plurality of products and services are purchased together, It is possible to advertise not only the customer who receives the marketing information but also the customer around the customer who receives the marketing information has the effect.
When a customer who is provided with marketing information visits the store, he/she notifies the customer of the coupon information previously provided and validity period of the coupon, thereby inducing payment using the coupon and the customer has the effect to manage the coupon provided easily.
When a customer who is provided with marketing information visits the store, the advertisement information provided before the customer visits the store is provided to the advertiser, thereby, the advertise has the effect to confirm the performance of the advertisements.
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