ICOBox and CFC announce partnership to launch token that promotes decentralized digital advertising
The CFC signed up for the technical, legal and marketing of ICOBox, the leading provider of SaaS solutions for conducting IPOs coins (COs, its acronym in English), for the sale of CryptoAds token. Based in Ukraine, the CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on the Ethereum blockchain. The CFC has a well-developed cloud-based software system for internal use and its B2C industry and has decided to expand into the growing B2B marketplace.
The CryptoAds platform is a transparent and secure place for brands, digital advertisers, marketers, content publishers, and media influencers to market advertising in a much-needed decentralized exchange. It will allow advertisers to place all kinds of multimedia ads (native video, live broadcast ads, vertical video, in-app and wall) at traffic points using artificial intelligence and blockchain technology. Publishers will be able to share audience reach, delivery methods, and hosting capabilities directly with potential advertisers. Finally, smart contracts will allow both parties to engage in a more meaningful and rewarding interaction, through analytical exchange and feedback,
Ericsson’s latest Mobility Report estimated that 44% ($ 269.85 billion) of all global advertising funds spent in 2018 will be on digital ads. Ericsson estimates that the percentage of digital ads will reach half of all global advertising by 2020. As the footprint of digital advertising grows, so will the number of fraudulent intermediaries, crawlers and traffic numbers generated by bots. Bots of fraudulent clicks and ad stacking schemes are burning budgets without advertisers knowing anything about the ads’ consumers, much less if someone ever saw the ad.
Oleksii Vinogradov, CEO and founder of CFC, noted that:
“WE SAW THAT THE DIGITAL ADVERTISING MARKET WAS ANACHRONISTIC, SOMEWHAT LIKE THE PRE-INDUSTRIAL TRADING SYSTEM – FULL OF INTERMEDIARIES, INEFFICIENT AND FRAUDULENT. THE IDEA BEHIND CRYPTOADS IS TO UPDATE THIS FAST-GROWING MARKET BY ALLOWING ADVERTISERS TO INTERACT DIRECTLY WITH PUBLISHERS IN A SECURE, DECENTRALIZED MARKETPLACE. “
CryptoAds provides a solution to the problem of middlemen in the world of digital advertising. Blockchain technologies and smart contract built into the platform will enable advertisers to store bid and reward history, launch full campaigns across multiple channels, stipulate their own prices and offers, and leave comments in the form of a profile review. Publishers can create a history of hosted ads, provide tailored content hosting for key advertising campaigns, negotiate with advertisers, and build a reputation that will separate effective publishers from fraudsters. Collectively, the platform serves as neutral arbiter for executing smart contracts between advertisers and publishers.
The CryptoAds token (CRAD) will feed the platform ecosystem. There will be a fixed number of tokens created and no future token will be generated. The token will be used by advertisers to pay for publishers, for publishers to reward users and accept payments, and for users to receive rewards for the consumption of ad content. The CRAD token is based on the Ethereum ERC-20 standard and will be freely transferable.
Mike Raitsyn, co-founder of ICOBox, commented:
“Knowing that CryptoAds is already alive and getting positive results is great news for ICO. With the digital ad market expanding the way it is, ICOBox is excited to see CryptoAds rationalize the switch process. ”
For more information on CryptoAds by CFC and the next ICO, go to: https://tokensale.cfc.io
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