Global technology solutions powerhouse Dell EMC is turning to blockchain technology, artificial intelligence and other emerging technologies to stay competitive in the Indian market. The company has been facing stiff competition from Indian tech companies and intends to fight for its market share by offering its clients a better experience, enhanced by cutting-edge technology. As reported by Indian media, Dell still holds the largest market share in the lucrative information security and data storage market, but Indian tech companies have been making steady gains, with the five largest native Indian tech companies far outpacing the multinationals in growth this year.

Turning To The Blockchain

The focus on emerging technologies is necessitated by changing consumer preferences and demands, Dell’s senior executive in India revealed to the Economic Times. Manish Gupta, who is the senior director & general manager of the Infrastructure Solutions Group at Dell EMC India, stated that their consumers are seeking to explore these technologies to keep up with other parts of the world such as the U.S and China where blockchain and artificial intelligence have inspired a new wave of innovations.

“The clients that we work with are looking to tap these technologies, which is why we are bringing in servers that allows them to optimize on traditional workloads as well as invest into new age workloads such as cloud, artificial intelligence, analytics and blockchain

According to Gupta, the industries leading with interest in the new technologies are the insurance sector, the banking and financial services sector, the information technology sector and the government which is now integrating modern architecture into its operations as it seeks to become more efficient. Dell EMC is bracing itself for this and is taking appropriate measures, with Gupta stating that “with the launch of our new servers PowerEdge MX, we are aiming to bring in modern architecture along with scalability.”

As revealed by the Economic Times, the native Indian tech companies have been making major gains in the industry and are now threatening the multinationals. The five top Indian IT companies have experienced faster growth this year and now control up to 30 percent of the market revenue. They include Infosys, Wipro and Tech Mahindra.

Blockchain technology is seeing a lot of interest from consumers, Gupta stated. This is despite the Reserve Bank of India cracking down on cryptos and barring commercial banks from any association with entities that engage in crypto trading. Nevertheless, Indian consumers are still excited about blockchain and its potential to dictate the future, he stated. With India being one of the biggest markets in the world, blockchain adoption in the country could go a long way in determining the future of the technology and could catapult India ahead of giants like the U.S and China which have aggressively pursued the technology.

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